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Define and design your brand to inspire engagement and foster advocacy.

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Ann Arbor Hands-On Museum

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Brand Voice Development

Brand voice development is the most critical undertaking an organization can commission: It provides the foundation for building a breakthrough brand. Lingo crafts distinctive, compelling, and own-able brand names and identities.

Lingo consults with companies and brands to find their distinctive marketplace voice and guides them towards establishing their own special vocabulary or “brand lingo” that fosters prospect trial and builds passionate customers and stakeholders.

Finding your brand voice | Thursday, May 17th

15th May 2012 by Lingo

Scott Hauman, Chief Strategist at Lingo, will present to the Society of Manufacturing Engineers on Thursday, May 17th. His presentation will center on showing companies and organizations how to build authentic brands that foster engagement and inspire action.

Click to download invitation

Take a look at the Arbor Pravail GUI

7th May 2012 by Lingo

We recently helped Arbor Networks, a specialist in network monitoring and security solutions, develop their new DDoS defense technology. We worked closely with the design and development team to create an interface that is easy to navigate, extends the Arbor Network brand, and makes an impact in a relatively sterile market place. Most importantly, the new GUI has been met with praise from industry specialists and Arbor Networks’ customers. You can read more about this amazing system at ArborNetworks.com.

Business Nightmare: Our site was hacked.

25th April 2012 by Kyle Feliks

If you’ve been to our site in the past week or so, you may have a noticed a rather ominous message from Google saying something along the lines of “Warning: Something’s Not Right Here!” Yes, we had the misfortune of being infected with malware. Needless to say, this is not how you want to start your week off, especially when you are a new business. This has been one of the most frustrating, time-consuming and humiliating experiences of my professional career.
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